June 27, 2022

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EatingWell’s December Challenge Advertisement Revenue Jumps 38% As Model Wraps Its 30th Anniversary Yr

NEW YORK, Dec. 21, 2020 /PRNewswire/ — Meredith Company‘s (NYSE: MDP) EatingWell, the top resource for people passionate about food stuff and wellness, announces that its December problem promotion income is up 38% from previous 12 months, with its complete fourth quarter 2020 print advertising profits up 10% year-around-calendar year. The EatingWell site posted a 26% increase in unique website visitors in between November 2019 and November 2020 to 4.4 million from 3.5 million,* and its full followers across its social channels has increased by 16% year over yr as of November, led by a follower raise of 85% on Instagram. 

Tiffany Ehasz, Publisher of EatingWell explained, “As we attain the finale of EatingWell’s 30th year, this trusted brand is more appropriate than at any time. It is thrilling to see how our material is resonating with people as they seek out recipes and information and facts in areas we know so well—food, wellness, sustainability, providing back and beyond—particularly through these periods. In simple fact, according to a the latest Meredith Info Studio survey, seven in 10 ladies were being enthusiastic to make improvements to the way they try to eat in the course of the pandemic. Lastly, I might like to deliver a massive thank you to our advertising and marketing companions. I’m pretty grateful to all people who has supported us this previous 12 months and seeking forward to a fruitful 2021.”

New advertisers throughout categories—from property and magnificence to hospitality—contributed to EatingWell’s print advert earnings progress in fourth quarter 2020, together with Aveeno, Bosch, Delta Faucets, 4 Seasons Motels & Resorts and Nespresso, between other people. And, EatingWell print magazine subscriptions ordered on the web ended up up 61% 12 months to date in 2020 around 2019 (Jan – Nov). In the previous year, EatingWell launched two journal columns, “Potential of Foodstuff” and “Developing Balanced Young ones,” and also expanded its protection of attractiveness, famous people and kitchen area renovations. Healthful recipes continue being at the core of the model with a handful of a lot more indulgent choices to supply the stability visitors want. 

In early 2021, EatingWell will debut a themed “What is actually Future” problem that will look at some of the coolest improvements in foods currently. In February, the brand name will introduce “The True Value of Balanced Food stuff,” a print and on the net element that delves into the techniques that race and revenue inequality have an affect on entry to healthy food—and in switch, overall health outcomes. 

As the model grows across platforms, EatingWell will introduce a new on-line column named “Transformed” that will element stories of peoples’ inspiring healthy transformations to rejoice their achievements and to remind us that new begins are achievable for all people, even in these complicated occasions. 

EatingWell will launch a new social franchise termed “EatingWell for a Healthier You” on Instagram, Facebook and Pinterest, building on its online program of 30-day problems with a distinctive theme every month to encourage and motivate its viewers to preserve ingesting and residing healthy. EatingWell’s food stuff and diet experts opt for daily recipes and guidelines, this kind of as eating considerably less meat and consuming much more drinking water, to enable individuals take in and stay more healthy lives. January’s topic will be a 30-Working day Mediterranean Diet regime Obstacle. 

“As our viewers invest far more time at household, they rely on us to offer science-backed health and nourishment assistance they can use together with a diverse combine of recipes. We make confident to include uncomplicated, quick solutions for dinner as well as what to make for all people other times—breakfasts, lunches, treats, desserts and special occasions too,” stated Jessie Selling price, Editor in Main of EatingWell. “Of training course we are here to assist them try to eat well, but we’re also focused on reporting stories that increase their perfectly-getting all round.” 

*Comscore November 2020

ABOUT EATINGWELL
Released in 1990, EatingWell is a main source of delightful, nutritious recipes, entertaining suggestions and inspiring article content about foods origins and science-centered nourishment. EatingWell is a quick-increasing multimedia brand in the expanding wholesome-ingesting sector. Its core mission is to give visitors a greater way to consume deliciously, reside balanced, really feel satisfied and glimpse wonderful. In 2019, EatingWell was named by the Global Affiliation of Culinary Industry experts as Publication of the Calendar year. The manufacturer has also gained 15 James Beard Foundation awards, with an extra 26 nominations. EatingWell is printed 10 situations a calendar year by Meredith Company with a rate foundation of virtually 2 million. The brand has diversified to numerous formats, which includes a content material-loaded internet site, articles and brand name licensing, customized publishing and shopper cookbooks. Added info readily available at www.eatingwell.com.

Source Meredith Corporation

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