Newsletters have existed ever since websites started taking shape. A newsletter is a powerful tool which allows you to connect with your website visitors and increase engagement with them. Contrary to its name, a newsletter is not about ‘news’. It is more of a regular email that you send to your audience informing them about what your site has been up to since the last newsletter, or new campaigns, contests, etc. However, merely furnishing information is not enough. In order to ensure that your newsletter makes an impression on the readers, it must be optimized. In this article, we will look at some tips and tricks to optimize a WordPress newsletter.
Benefits of Having a Newsletter
- You can add links in the newsletter and increase traffic/engagement on your website.
- An opportunity to directly communicate with your readers.
- Increased brand awareness
- A marketing tool to inform customers about deals and offers
Tips and Tricks to Optimize your WordPress Newsletter
Here are some handy tips and tricks to help you optimize your WP newsletter:
Automate the Newsletter
A newsletter is a commitment made by you to your audience. If you are sending out weekly/monthly/quarterly newsletters, then you need to ensure that the promise is met. After all, users would not respond well to a brand which cannot live up to its promise, right?
Having said this, publishing a newsletter can be a time-consuming process. Hence, it is recommended to automate your WP newsletter by creating as much content as you can, well in advance and scheduling the delivery. For example, if you are planning to create a special offer for the Diwali season, then you can create the newsletter before the season starts and make minor edits just before sending it out.
Great Content needs Great Design
We have all heard about content being the king in the digital world. However, the importance of a great design should not be overlooked either. Remember, content gets a chance to make an impression only when the design grabs the attention of the reader. Ensure that the content and design are in sync and eye-catching.
Personalize the Newsletter
Imagine reading an email which starts with ‘Dear Customer’. Most users would not want to read beyond these two words since it does not seem like an email written specifically for them. If you want your audience to read the newsletter and ensure that you personalize it as much as you can. You can choose from many plugins and tools available in WordPress to create and manage newsletters.
Did your optimization efforts work? Once you have shared the newsletter, it’s time to look at its performance. How many users read the newsletter? How many of them clicked on the links? Did any of these clicks convert into business? Analyze the numbers and try to find the best-performing newsletter and assess what you did right so that you can create more successful newsletter campaigns. This data can be made available by using UTM tags on your website. UTM tag is a mere code that helps you track how many people have interacted with your website. You can also learn more about the origin of these users.
While optimizing a newsletter is important for the success of your website, another aspect that you must pay attention to is the choice of web host. A good hosting provider will take care of your maintenance issues. We recommend a Managed WordPress Hosting plan for the following reasons:
- Automatic updates of WP core, plugins, and themes – saving a lot of time
- Scalability of resources – to manage traffic spikes if a newsletter hits the sweet spot with your audience
- Daily Virus/Malware scan – to keep your website secure from cyber-threats
- Automated daily backup – as a safety net for your data in case of a disaster
- Fast page load speed by integrating CDN and caching – for better traffic management and improved website performance
If you have any queries or suggestions for optimizing a WordPress newsletter, then please feel free to mention it in the comments below.