December 2, 2023

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Bumble Bee Seafoods Awarded by for Ideal New Packaging Re-Style and design of 2020

SAN DIEGO–(Business enterprise WIRE)–Bumble Bee Seafoods has been regarded by’s once-a-year “Best Of” Awards for the daring and fresh re-layout of the brand’s legendary tuna cans, pouches and snack kits. Each yr, NOSH’s yearly “Best Of” Awards are presented to honor the businesses, makes, people today, merchandise, concepts and developments that are shaping the food items business.

“Our new offer design and style is really a reflection of what our buyers advised us they required,” discussed Amanda Baiada, Director of Integrated Marketing and advertising at Bumble Bee. “Consumers asked for packaging that would make it less difficult for them to shop with an emphasis on messages about taste and well being and wellness added benefits.”

The package re-style and design was designed by San Diego’s Bex Brands. Bumble Bee and Bex Brands started operate on the re-style in June 2019 with a collection of consumer focus teams. The new design and style options the slogan “Bee Properly for Life” as a nod to the brand’s re-imagined wellbeing and wellness positioning and to the brilliant potential of the corporation. The new package deal started to debut on grocery store cabinets in April 2020.

“With the new design, we aimed to honor the heritage of what Bumble Bee has stood for, but also think about how the corporation is escalating and innovating,” said Becky Nelson Dahl, Associate at Bex Manufacturers. “Bumble Bee wanted to refresh and modernize the bundle to make the product pop on the shelves.”

The new bundle design and style is part of a series of strategic investments that the 120-yr-outdated seafood corporation has produced this yr on a daring journey of brand name transformation. About the summertime, Bumble Bee showcased the new style in a floor-breaking new tv and electronic advertising and marketing campaign known as “Yes! Bumble Bee!,” the initial main advertising marketing campaign for the model in years. The marketing campaign centers on touting tuna’s many rewards and asking buyers rethink the methods they historically utilized Bumble Bee’s products.

The award follows on the heels of Bumble Bee’s appointment as a “2020 Top Workplace” by the San Diego Union-Tribune, for the second consecutive yr.


The Bumble Bee Seafood Organization is passionately pursuing its goal of feeding people’s life via the electricity of the ocean. The legendary 120-year-previous fishing organization consistently aims to provide delicious, healthy and very affordable meals to customers when doing work really hard to obtain new ways to protect the ocean and those people that depend on it. Bumble Bee is firmly anchored in a determination to join the entire world to the ocean by re-defining sourcing, producing and making the most of products and solutions from and impressed by the ocean.

Bumble Bee’s entire line of seafood and specialty protein items are marketed in the U.S., Canada and above 50 marketplaces globally beneath main brands which includes Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Seashore Cliff®. For much more details about the firm, check out For product data, check out

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