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Bumble Bee Seafoods Awarded by for Best New Packaging Re-Layout of 2020

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SAN DIEGO–(Organization WIRE)–
Bumble Bee Seafoods has been recognized by’s annual “Best Of” Awards for the daring and new re-layout of the brand’s legendary tuna cans, pouches and snack kits. Each and every 12 months, NOSH’s yearly “Best Of” Awards are introduced to honor the companies, makes, people, products, thoughts and traits that are shaping the food items sector.

This press launch options multimedia. View the complete release listed here:

Bumble Bee Seafoods Awarded by for Best New Packaging Re-Design of 2020 (Photo: Business Wire)

Bumble Bee Seafoods Awarded by for Very best New Packaging Re-Style and design of 2020 (Image: Business enterprise Wire)

“Our new offer style is definitely a reflection of what our shoppers told us they wanted,” discussed Amanda Baiada, Director of Integrated Promoting at Bumble Bee. “Consumers asked for packaging that would make it a lot easier for them to shop with an emphasis on messages about taste and wellbeing and wellness benefits.”

The bundle re-style was created by San Diego’s Bex Makes. Bumble Bee and Bex Makes started get the job done on the re-design in June 2019 with a series of buyer target teams. The new style and design options the slogan “Bee Very well for Life” as a nod to the brand’s re-imagined wellness and wellness positioning and to the vivid future of the organization. The new package started to debut on grocery retailer cabinets in April 2020.

“With the new style, we aimed to honor the heritage of what Bumble Bee has stood for, but also take into account how the organization is rising and innovating,” claimed Becky Nelson Dahl, Spouse at Bex Makes. “Bumble Bee necessary to refresh and modernize the package to make the merchandise pop on the shelves.”

The new package design is component of a collection of strategic investments that the 120-calendar year-previous seafood corporation has made this 12 months on a daring journey of model transformation. About the summer, Bumble Bee showcased the new design in a floor-breaking new television and electronic advertising and marketing marketing campaign regarded as “Sure! Bumble Bee!,” the very first major promotion marketing campaign for the brand in a long time. The campaign centers on touting tuna’s quite a few positive aspects and asking individuals reconsider the methods they customarily utilised Bumble Bee’s products.

The award follows on the heels of Bumble Bee’s appointment as a “2020 Top Office” by the San Diego Union-Tribune, for the 2nd consecutive calendar year.


The Bumble Bee Seafood Firm is passionately pursuing its goal of feeding people’s lives via the power of the ocean. The legendary 120-12 months-outdated fishing enterprise consistently aims to deliver tasty, wholesome and economical foods to consumers while working tricky to discover new methods to protect the ocean and these that count on it. Bumble Bee is firmly anchored in a determination to link the world to the ocean by re-defining sourcing, generating and taking pleasure in products and solutions from and inspired by the ocean.

Bumble Bee’s full line of seafood and specialty protein products and solutions are marketed in the U.S., Canada and around 50 marketplaces globally less than foremost manufacturers such as Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Seashore Cliff®. For more data about the company, check out For solution info, pay a visit to

Liz Conant


[email protected]


Supply: Bumble Bee Seafood Enterprise

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