Regional healthcare methods have confronted several difficulties for the duration of the coronavirus pandemic this yr, and a single practice’s technique is currently being highlighted in a nationwide marketing campaign for health care enterprise Athenahealth.
Headland Household Drugs is showcased in the company’s online video docu-series “Thriving on the Frontlines: Tales of Resilience and Take care of,” which can take viewers within the stories of medical doctor places of work as they chart new paths in the midst of the COVID-19 pandemic. The 2nd episode follows Dr. Niel Rasmussen, his spouse Amy, and their staff members as they navigate the pandemic and enable their substantial hazard rural patient population keep risk-free and healthy.
“Being picked was an honor. We had been floored and, if I’m being trustworthy, a small intimidated about the filming process,” says Amy Rasmussen, business supervisor. To get the whole photo, the production corporation used a couple days with the Rasmussen family and their business staff members. “They filmed us at our practice and undertaking our working day-to-day, like feeding on as a family members and managing on the Eternally Wild path. They did a fantastic position capturing our perform-daily life equilibrium.”
Headland Loved ones Medicine was selected to be featured mainly since of their response to COVID-19.
“We fundamentally had to redo how we did care,” suggests Rasmussen. “They picked our exercise simply because we have acquired a rural inhabitants. But since we’re not a clinic that checks for COVID, we chose to attack it differently. Our match approach was to drive a nutritious lifestyle. That was our outreach by way of the pandemic. And however we’ve treated our COVID beneficial people by way of telehealth, our aim by means of this has genuinely been to preserve wellness.”